Local Search Results is quickly becoming the most important way people within the U.S. locate specific geographic area businesses. Based on the Kelsey Group “70% of U.S. households make an online search when shopping locally for goods and services.”, and with fewer than 1/2 of small business owners having an online business presence, this provides the smart entrepreneurs – who take action now, the ability to grow your small business exposure
and drive traffic ( buyers ) to your local business rather than the competitors.
One of the very first questions we receive is “Why should we seek the services of Hog Fish Media – When we are able to do it ourselves?”
Answer: At the very least you should do it yourself and so will your competitors.
When you hire us to perform your local on-line marketing and advertising we go beyond just claiming and bringing up-to-date your Search Engines Business Listing.
We:
1. Select the right keywords and phrases your prospects are choosing to seek out your products or services.
2. On-page search engine optimization
3. Off-page search engine optimization
4. A highly positioned local internet search is produced by a simple yet effective use of citations, or in more common language, reviews and testimonials.
which is simply the beginning of a long list of strategies we use that enable our clientele to dominate search engine results.
Google Places Local Search Results show up when search engines like google show “geo-targeted” information. From the example below, you will find a Google search result for “galesburg il home improvement”. As you will notice, a map, towards the top of the search engine results with the businesses currently being featured. Because of this map, consumers can click on the companies website, get driving directions, and even go through reviews from other consumers. The search engines, Google, Yahoo, and Bing present these map sources whenever they identify the belief that the search phrase or keyword typed in to the search box is the user looking for a local business, the same as we all use to do with the phonebook or yellow pages. What you also see within the screen shot is our client with multiple business or website listings on page 1 of Google’s results.
We believe in over delivering for our clients and this is what the business owner had to say:
“To whom it may concern, Jim Gruber at HogFish Media optimized our website at http://cnhomeimprovementinccom. I am so happy with Jim’s work. I have received almost a 20% increase in sales because of our website. I strongly recommend Jim because he is the best in his business at what he does, our bottom line has proved it.”
Sincerly Chris Nickas
Click on image to enlarge and see actual results
Here are a few testimonials from business owners about the importance of ranking on Google Places
What this means for you is that you can show up on the first pages of Google, Yahoo, and Bing in a geo-targeted (city ) area in which you conduct business. In order to rank in the local map we do the following…
Examine your particular marketplace for the most relevant keywords and phrases and figure out the levels of competition within that market.
Develop & optimize the details located on your local map business listings to allow the search engines to know when to show your listing.
Create Reviews and Backlinks for your company information and facts on other internet sites and web directories.
Enhance your web pages written content to concentrate on the precise keyword terms used by potential customers and needed for ranking in local internet search results.
Keep track of and encourage the review strategy of clients leaving genuine reviews about your service and /or products.
(Some companies use what can be deceptive techniques to get you reviews…Buyer Beware)
We teach you how to improve your content and layout of your website or manually do it for you, based on a site evaluation and competitor analysis of the top twenty sites currently ranking for your keyword terms.
Your time is better spent running the day to day operations, so contact us today to find out what we can do for you!